International Marketing In PowerPoint

  Nature of International Marketing
  Trade Theories, Economic Development and Integration
  Trade Distortions and Marketing Barriers
  Political Environment
  Legal Environment
  Culture
  Consumer Behaviour in the International Context
  Marketing Research and Information Systems
  Market Analysis and Foreign Market Entry Strategies
  Product Strategies, Basic Decisions and Product Planning
  Distribution Strategies: Channels of Distribution
  Distribution Strategies: Physical Distribution and Documentation
  Promotion Strategies: Personal Selling, Publicity and Sales Promotion
  Promotion Strategies: Advertising
  Pricing Strategies: Basic Decisions
  Pricing Strategies: Terms of Sale and Payment
  Sources of Financing and International Money Markets
  Currencies and Foreign Exchange


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