Marketing In PowerPoint

  The Nature of Marketing
  The Environment for Marketing Decisions
  Market Segmentation: Finding a Base to Start
  The Market Segmentation Process
  Marketing Strategy and the Marketing Plan
  Ensuring Total Customer Satisfaction and Managing Customer Relationships
  Obtaining Data for Marketing Decisions
  Consumer Behaviour
  Business-to-Business Marketing
  Marketing the Total Product: Brand, Image, Warranty, and Packaging
  Product Strategy
  Services
  Understanding Pricing
  Managing the Pricing Function
  Channel and Distribution Strategy
  The Many Faces of Retailing: In-Store, Direct, and Internet
  Supply Chain and Logistics Management
  Marketing Communications Strategy
  Integrated Marketing Communications Applications
  Global Marketing
  Not-For-Profit Marketing


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