Advertising and Sales Promotion Autumn 2006

ALLAMA IQBAL OPEN UNIVERSITY - ISLAMABAD

Level: BA Semester: Autumn 2006

Paper: Advertising and Sales Promotion (Code 439) Maximum marks: 100

Time allowed: 3 Hours Pass marks: 40

Note: ATTEMPT ANY FIVE QUESTIONS. ALL QUESTIONS CARRY EQUAL MARKS

 

Q.1 Explain the core concept of advertising and sales promotion. (20)

Q.2 Explain the various roles and functions of sales promotion in our country and abroad. (20)

Q.3 Explain how product literature and direct mail differ in pull pose from other promotional methods. (20)

Q.4 Highlight and explain the changing role of personal selling in the developed countries. (20)

Q.5 Explain the effectiveness of television and radio as a mass media. (20)

Q.6 Explain the meaning of “hard” and “soft" launch for a new product. Also discuss promotional objectives under hard and soft launch situations. (20)

Q.7 Explain the role and functions of advertising agencies in our country. (20)

Q.8 Explain how marketing strategies differ from new and old products in consumer goods. (20)



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