Advertising and Sales Promotion Autumn 2007

ALLAMA IQBAL OPEN UNIVERSITY - ISLAMABAD

Level: BA Semester: Autumn 2007

Paper: Advertising and Sales Promotion (Code 439) Maximum marks: 100

Time allowed: 3 Hours Pass marks: 40

Note: - ATTEMPT FIVE QUESTIONS. ALL CARRY EQUAL MARKS.

 

Q No 1 Explain the “Core" concept or the central idea of promotion and advertising

Q No 2

            a) Explain promotion mix.

            b) Differentiate advertising from publicity.

Q No 2 Describe and explain the types of-sales promotion techniques actually used in Pakistan.

Q No 4 Describe the functions of product literature and purpose of direct mail.

Q No 5

            a) " What do you mean by “Personal Selling”?

            b) Elaborate personal selling when product is at introductory stage of product life cycle.

Q No 6 Discuss the basis for assessing advertising mass media.

Q No 7 Describe different medium of advertising

Q No 8 Write short notes on the following:

            1. Role of agencies

            2. P0S and POP



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